January in Georgia can feel pretty quiet—until your house isn't. One small "did I just see that?" moment can turn into a lot of second-guessing, especially when you assume winter meant pests would slow down. The truth is, cold weather doesn't pause pest activity—it just changes where it happens, and for many pests, that "where" is inside your home.
At BREDA, we could give you another list of tips (and we will, when it helps). But this year, we're doing something different—because the most reassuring thing isn't always advice. It's proof.
So we're launching a monthly series we're calling "How We Helped"—real stories from real local homeowners who dealt with real pest problems and came out the other side with their homes (and sanity) intact. Each month, we'll share what they were seeing, what it took to solve it, and what ongoing protection looks like when it's done the right way.
Think of it as your behind-the-scenes look at what "peace of mind" actually means in pest control—especially during winter, when hidden activity can turn into spring headaches if it's ignored.
For January, we're starting with a story that hits close to home for a lot of families across the Atlanta metro—because when cockroaches show up in winter, it never feels like a small problem.
Meet Shanda (and the reason this story matters)
One of our valued clients, Shanda K. from Braselton, has been with BREDA since September 2022. When we asked what pest activity led her to call, Shanda told us:
"We had issues with ants, fruit flies, and carpenter bees—which were all taken care of effectively."
That right there is already a win. Because what most homeowners learn the hard way is this: pest problems rarely show up as "just one thing." It's usually a rotation—especially in Metro Atlanta, where seasonal changes keep pests on the move.
Then we followed up to ask how BREDA's service has contributed to protecting her home long-term. Shanda's response is the kind of feedback our team carries with them:
"BREDA has been great at protecting us from all the creepy crawly creatures. Since we started service with them, we've had little to no issues with pests inside our home. I feel very comfortable with the technicians in every room of our home!"
And here's where the winter cockroach part comes in.
Because when you've already dealt with pests—and you've already lived through that "what now?" feeling—you don't want to spend January wondering what's hiding behind the fridge.
You want to know someone's got it handled.
Why winter roaches feel so personal in Georgia
Cockroaches don't do "seasons" the way we wish they would. They don't clock out in winter. In fact, cold snaps push many pests toward warmth—and homes offer exactly that. A University of Georgia Extension entomologist explains that cold snaps can trigger insects to seek shelter indoors as they react to external conditions.
And once roaches are inside, they're very good at staying out of sight.
That's why winter roach anxiety is so common—and why homeowners searching for a cockroach exterminator Atlanta GA aren't being dramatic. They're being smart.
Because early signs matter. And "I saw one" often means "there are more."
What we did for Shanda's home (and why it worked)
Shanda's story is a perfect example of what consistent, thorough protection looks like—especially when you want results, not quick fixes.
When families choose BREDA, they're not just choosing a spray.
They're choosing a system.
Here's what that system includes:
1) Inside + outside service (because pests don't stop at the threshold)
BREDA's Quarterly Pest Control Program services homes every 90 days, and we treat both inside and outside each visit—because we don't believe in shortcuts.
That matters for winter pests because exterior activity often becomes interior activity when conditions change.
If you want to see what that full-coverage approach looks like, you can read about it in BREDA's Pest Control Program.
2) A family-first approach (safe, targeted, and mindful)
Shanda's line—"I feel very comfortable with the technicians in every room of our home"—isn't just a compliment. It speaks to trust.
BREDA treats using a crack-and-crevice approach (not messy baseboard spraying), with products described as odorless, and with care to avoid leaving standing chemicals where kids and pets can touch.
That's a big reason Georgia homeowners look for family-safe pest control and choose BREDA—especially during winter when everyone is home more.
For more on this winter safety mindset, you might also like this blog: Eco-Friendly Winter Pest Control: Safe Solutions While Kids & Pets Are Home for Holidays.
3) No "locked-in" pressure—just consistent protection
BREDA services every 90 days, and clients can cancel anytime without the pressure of a "locked-in" contract (while still maintaining the signed agreement required in Georgia).
That's one reason "trust" comes up so often in pest control company reviews: respect matters as much as results.
4) Help between visits (because pests don't run on a calendar)
If issues pop up between scheduled quarters, BREDA comes back at no charge during the program's coverage window.
That's the difference between "we treated" and "we're staying with you until it's handled."
What "winning" looks like in real life
Not every pest story ends with a dramatic before-and-after photo.
Sometimes winning looks like:
Little to no pest activity inside the home
A homeowner who isn't anxious every time the weather shifts
A family that feels safe letting technicians into their space
A house that stays protected year-round—not just during crisis moments
That's what Shanda described and hearing feedback like this reminds us why we do what we do.
At BREDA, we're honored to help families in the Metro Atlanta-area feel safe, comfortable, and content in their homes—today and for years to come.
Want the same peace of mind Shanda has?
If you're in the "I just want this handled" stage, the next step is easy:
Schedule a no-charge inspection with BREDA. You'll get a careful evaluation and clear recommendations—plus the kind of support that makes homeowners feel informed instead of overwhelmed.
Because winter pests don't wait. And neither should your peace of mind.
If you're tired of wondering what the pests in or around your home are doing and just want them gone, don't hesitate to give us a call. The BREDA Guarantee promises to protect your home and keep it protected—no matter the circumstances. Schedule an inspection online or give us a call at 770-466-6700.
